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Joe Perri: From Selling Cars to Podcasting – A Story of Hustle, Redemption, and Success

Joe Perri: From Selling Cars to Podcasting – A Story of Hustle, Redemption, and Success

Some people are born to hustle. They don’t sit still, and they don’t wait for opportunities—they create them. Joe Perri is one of those people. From selling cars for nearly a decade to taking a leap of faith into podcasting, his journey is one of hard work, redemption, and relentless ambition.

The Car Business: A Love That Built Structure and Focus

Before stepping into the podcast and content creation world, Joe spent about nine years in the car business. Selling anywhere between 10 to 20 cars a month, he quickly became a name in the industry. He didn’t just sell cars—he built relationships. People weren’t just coming to look at vehicles; they were coming to take pictures with him.

Joe credits the car business for giving him structure and focus, something he needed in his life. But despite his success, something bigger was calling him. He wanted more.

Taking a Leap of Faith into Podcasting and Content Creation

Joe had always been a hard worker. Whether it was grinding at a job to afford True Religion jeans or putting in the hours at a dealership, he knew the value of effort. But content creation was something new—something risky.

He started putting out gambling content, and some of his posts went viral. The internet loved his energy, rawness, and ability to connect with an audience. As his Instagram began blowing up, he started to see a real future in this space.

Then came the tough decision—he lost his job right before Thanksgiving after deciding to go all in on podcasting. It was a leap of faith, but it paid off.

A Journey of Redemption: 9 Years Sober and Loving Life

Joe’s story isn’t just about business—it’s about overcoming addiction and turning his life around. He’s been sober for nine years now, but the journey wasn’t easy. He went to rehab three times before finally getting it right on the fourth attempt. Something clicked, and from that moment, he never looked back.

Now, he’s fully focused on his passions, his family, and helping others see that change is possible. His transformation is inspiring, proving that no matter how many times you fall, you can always get back up.

The Cheesesteak Connection: Supporting Small Businesses in South Philly

Joe isn’t just focused on content—he also supports small businesses, especially in South Philly, where he has big dreams of seeing more local entrepreneurs thrive. One business he’s been promoting is “Skinny Joey’s Cheesesteaks,” a brand-new spot set to open this summer, led by Skinny Joey Merlino.

When asked what makes a great cheesesteak, Joe’s answer was simple yet true: “The bread.” Anyone from Philly knows that the right roll makes all the difference, and Skinny Joey is making sure his shop delivers the real deal.

Joe is passionate about keeping small businesses alive in South Philly and wants to see more people take chances on themselves, just like he did.

Keeping It Real: Family, Community, and Legacy

At the heart of everything Joe does is his family. He’s extremely close with them, making time for family dinners and maintaining deep relationships. His biggest goal isn’t just to build a name for himself—it’s to set his family up for success.

He also carries a personal legacy—taking on his dad’s nickname, “Snuff,” and now going by “Lil Snuff.” It’s a name that means something to him, a name that represents where he came from and where he’s going.

Taking the Internet by Storm

Joe Perri is a prime example of hard work, risk-taking, and perseverance paying off. Whether it’s selling cars, creating content, or supporting Philly’s best cheesesteaks, he’s making a mark his own way.

If you’re not already following his journey, check him out on Instagram:

➡️ Business IG: Skinny Joey’s

Joe Perri isn’t just taking chances—he’s making them count. And this is just the beginning.

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